A wise instructor told me a quote that I will never forget about human behavior in regards to intentions and expectations:
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"There are 3 kinds of users.
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The chimpanzee, who will use a tool for everything but it's intended purpose.
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The gorilla who fears the tool like it will kill them, and when settled down it will try to eat the tool.
Then there is the orangutan. Who will ignore the tool while the researchers are watching, then use the tool for its intended purpose to escape when the researchers leave."
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Summary: Whether it's design or human resources, people will be people.
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User Experience & Human Resources –
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Research/Strategy/Ecosystem:
Building bridges between people and business.
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My professional talents and skills blossomed under the disciplines of Industrial Design, User Experience, and Human Resources. I am strategy focused, balancing business and people with empathy and feasibility. My desire is to be a powerful business partner by enabling growth and profitability through reducing pinch points and creating strong brands. The ideal industries I am best suited for would be a creative, technology, or agricultural company in that order. SHRM certification set for December 2024.
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Work Experience:
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Tabletop Alchemist is a floral design company for Napa/Sonoma County wineries.
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Website, business structure, strategy, branding, etc.
The website that I designed generated multiple business opportunities for Tabletop Alchemist that Tabletop's competitors typically get rejected for. ​COVID pivoted the duel companies goals. The flower farm took off, putting Tabletop Alchemist to the back burner until the pandemic settled.
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Tabletop Alchemist is currently pivoting from a B2B into a B2C/ ecommerce company with a brick and mortar location in the works.
Work Experience:
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HvH Specialty Growers is a specialty cut floral farm and part of the agrotourism loop in Suisun Valley CA.
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Website, business structure, strategy, branding, etc.
The website was built originally for B2B wholesale, but pivoted to accommodate public demand and interest. COVID pivoted the duel companies goals; The flower farm became unexpectedly popular as an outdoor escape from lockdown. Business bloomed beyond our dreams.
HvH got so big, I handed everything over to a bigger team to manage.
San Francisco/ East Bay California
GET IN TOUCH
Let me know who you are and what kind of work you are interested in getting done with my help.
